Pricing

Choose your power.

Flexible plans and financing for every kind of creator. Pay monthly or save with annual pricing.

Essential

Perfect for everyday computing.

Starting at
$799
  • iPhone 15
  • Apple One Individual
  • 1-year warranty
  • Free shipping
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Pro

Built for creators and professionals.

Starting at
$1,599
  • MacBook Pro M3
  • Apple One Family
  • AppleCare+ included
  • Priority support
Go Pro

Studio

Maximum power for studios and teams.

Starting at
$3,499
  • Mac Studio + Studio Display
  • Apple One Premier
  • Business team support
  • Custom configuration
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Apple Card monthly installments available. Trade in your current device to save more.